Playio’s unique action-based reward system helps game companies to acquire new game users
1. Product Information
Playio’s CPI product operates on a per-game-install billing model, meaning it incurs charges for each game installation.
While there is a charge per installation, users receive benefits based on playtime. This approach can positively impact user retention and purchase conversion rates.
2. Various Event Operations
Playio’s CPI product offers various events to achieve your advertisement goals.
Unique events like the ‘Play Quest’ event, which can only be experienced on Playio, encourage voluntary user participation and maximize marketing effectiveness.
2-1. Time Quest
Time Quests are playtime-based events that can only be experienced in Playio.
Time Quests is a quest where rewards are granted for playing the game within the advertising period, making it effective for user retention and conversion.
As it encourages daily play, it helps secure long-term loyal players even after the advertising ends.
2-2. Hidden Quest
Hidden Quests encourages user actions, including sign-ups, in-app purchases, and ad views, up to any in-game event needed for optimization.
Hidden Quests’ events can be configured with content suitable for achieving your advertising goals.
*Now using non-unique postback events, certain quests can repeatedly show depending on campaign settings
This feature is only available if we can receive postback events from your MMP
2-3. Community Event
We recommend this event if you are not using an MMP. Creatives will need to be made in order to operate this event.
Community Events encourages user actions, including sign-ups, in-app purchases, and ad views, up to any in-game events. This can also be used as a launch or update celebration event.
Community Event Writing Guide
3. Advertising Unit Price and Targeting
The price excludes VAT, but includes agency fees in the case of agency transactions. Playio covers the agency transaction fees.
3-1. Standard Unit Price
This is the basic unit price based on a broad target. Additional surcharges are applied when applying targets.
Genre | CPI | Volume (2-week period) | Remarks |
Casual | $2.50 | 10,000+ | Negotiable |
RPG | $4.00 | 10,000+ | Negotiable |
Strategy / Hardcore | $5.50 | 10,000+ | Negotiable |
3-2. Targeting Options
Targeting Options | Description | Surcharge |
Gender | Targeting FEMALE or MALE | 10% |
OS version (Android OS) | Targeting based on Android OS version | 10% |
Pre-registration status | Targeting users who have pre-registered to the title | 10% |
Installation Status | Targeting users who have either installed or not installed the advertised game | 10% |
Age Targeting | Targeting specific age groups
*18+ Games on default will have surcharge fees applied | 20% |
4. Advertising Benefits by Budget
For examples of each banner's layout, please refer to the [Advertising Creatives Guide]
4-1. Advertisement Banner Placements by Budget
Daily Install Cap | Display Placement(s) | Push Message or In-app Notifications |
1,000 caps or more | Today Banner, Front Pop-up Banner, Line banner | 1 message per month |
500 caps or more | Pop-up Banner, Line banner | 1 message per month |
300 caps or more | Line banner | X |
5. Note
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The minimum campaign execution amount is $5,000 for a 2-week period (excluding VAT).
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For CPI campaigns, the daily cap is a minimum of 300 installs, and the weekly cap is a minimum of 2,000 installs
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‘Hidden Quest’ are only operable with MMP integrated postback events
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‘Community Events’ can be operated as long as creatives are made for the event. Please refer to the Playio Creatives Guide document for production guidelines and reference.
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Unit prices may vary. Please contact your account manager to receive more information.