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Candy Match – Driving Long-Term ROAS in Puzzle Games Through Quest Design
Hello Kitty My Dream Store Achieves Up to 3x Higher ROAS vs. Market Average
<Spirit King Quest> : Achieves up to 358% ROAS with Playio’s Dungeon Optimization Strategy!
<Rent Please!-Landlord Sim> : Achieved up to ROAS 253% with Female Targeting & Quest-Based Strategy
Achieved 108% ROAS in Just 2 Weeks!
Achieving 119% D14 ROAS with Quest-Based Optimization Strategy for DDDigger
Achieving 101% ROAS with High-Level Progression Strategy in <I9: Inferno Nine>
Island Times: Easy Life Achieves ROAS D14 200% in Playio Taiwan
AppQuantum’s Gold & Goblins Tops the Charts in Playio Taiwan
TREEPLLA Introduction
TREEPLLA specializes in casual tycoon games featuring feline-themed IPs such as Cat Snack Bar: Cute Food Games, Office Cat: Idle Tycoon Games, and Lumbercat: Cute Idle Tycoon. Approximately 98% of their mobile game downloads and revenue come from their cat-themed games.
In May 2024, alongside the launch of Office Cat: Idle Tycoon Games, TREEPLLA executed a Playio campaign in South Korea, achieving an impressive D30 ROAS of 209%. Building on this success, TREEPLLA extended the campaign to Japan, resulting in an even higher D30 ROAS of 234%.
(Last Campaign Case Study Link),
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Playio ads_<Office Cat> Case Study
Introducing Cat Snack Bar: Cute Food Games and Office Cat: Idle Tycoon Games
Office Cat: Idle Tycoon Games is a casual tycoon game where players become the boss of a team of cats, building a business empire through a sleek office complex. Cat Snack Bar: Cute Food Games, on the other hand, is an idle tycoon cooking game where players manage a bustling restaurant with cat chefs and patrons. The game reached the #1 spot in worldwide downloads for casual idle mobile games soon after its release.*
[Playio JP Case Study] TREEPLLA Achieves 234% ROAS through Playio Japan Campaign
SuperPlanet: Strengthening Targeting and User Retention through Playio CBT
Brain Test: Tricky Puzzles – How Playio Helped Achieve 144.62% Cumulative ROAS with Hidden Quests, Puzzle Events, and Community Engagement
Case Study: Hello Games Achieves 195% D30 ROAS for "Hamtopia: Merge Dream Shopping Mall" Through Targeted Marketing
How Office Cat Achieved 209% D30 ROAS with Hidden Quests and Engagement Strategies
Merge Camp, Securing High LTV users through Playio’s AI recommendation system
“봉술사 키우기”, Maximizing Long-Term Retention with Time Quests