1. Introduction
Boost Awareness for Your Steam Game with Playio’s “Community Event”
Playio’s Community Event is a powerful way to drive awareness and engagement for your PC-based Steam game. Think of it as more than just a simple “Add to Steam Wishlist”; you can create event triggers based on deeper actions like Purchases, Play Time Milestones, or Challenge Completions, encouraging long-term user retention and gameplay.
If you need to track Steam game data using UTM Analytics or a mobile measurement partner (MMP), please contact your Playio representative in advance to confirm compatibility.
Ad Placements
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Community Events
Your Steam campaign will appear as a featured post on the Community Events section on the Playio app’s main screen, where users are already discovering and interacting with new games.
Placement Example:
Complimentary Display Placements
Ad Product Type 1: “Add to Wishlist” or “Follow”
This product is designed to increase user interest and engagement with your Steam game.
When a user clicks “Add to Wishlist,” they’re directed to your game’s main page on Steam, helping boost visibility and intent to play. Choosing “Follow” keeps users connected through the Steam News Hub, where they’ll receive updates and announcements about your game.
How will users get rewards? → By adding games to the “Add to your wishlist”.
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How users participate:
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On either mobile or PC, users upload a screenshot of their Steam Wishlist page to the Community Event, and include the name of the game in the comments.
*Screenshot Requirements: Must clearly show the PROFILE NAME.
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Example: Mobile App Version
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Example: PC version
Open
Ad Product Type 2) Add to cart
This product encourages you to purchase games. When a user adds a game to your shopping cart, the game will be added to your shopping cart. Rewards will be given to users who add games to your shopping cart.
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How users participate:
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Users upload a screenshot of their Shopping Cart page to the Community Event, with the game added in the comments.
*Screenshot requirements: Including the user’s PROFILE NAME is mandatory.
App version screenshots are not accepted for PROFILE NAME verification. Only PC version screenshots are allowed.
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Example: PC Version
Ad Product Type 3) Game Purchase Verification
This product rewards users who authenticate their game purchase using a confirmation code (also called transaction ID or confirmation code).
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How users participate:
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Users upload a screenshot of their purchase receipt as a comment (or via a survey page) on the Community Event.
*Screenshot requirements: The verification code (transaction ID / confirmation code) must be clearly visible.
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Example: Mobile App Version
Users can refund the game after purchasing it when it falls under Steam refund policy condition, 'Within 2 weeks of purchase and no more than 2 hours of play time'.
Ad product Type 4) 'Playtime’ Milestone
This product encourages users to reach a specific target play time and rewards those who achieve it.
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How users participate:
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Users upload a screenshot of the game’s main page in their Steam Library as a comment on the Community Event, showing proof of reaching the target play time.
*Screenshot requirements: Must include PROFILE NAME.
App version screenshots are not accepted for PROFILE NAME verification. Only PC version screenshots are allowed.
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Example: PC Version
Ad product 5) In-game “Achievements”
This product encourages users to complete specific in-game events or challenges. Users who reach these goals are rewarded, helping to drive long-term engagement and loyalty.
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How to Participate:
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Users upload a screenshot of the Personal Achievement page from the game’s main page in their Steam Library as a comment on the Community Event, showing proof of completing the challenge.
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Example: App Version
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Example: PC Version
OPEN
Recommended Bundle Package) Engage & Earn: 2-Hour Playtime or Achievement Challenge
This product helps confirm genuine game purchases by encouraging users to play for at least two hours, or get in-game Achievements that require two or more hours, within 14 days of purchase. It motivates users to become engaged, authentic players after the initial acquisition event.
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How users participate:
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Purchase the game
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Play for 2+ hours or get in-game Achievements that total 2+ hours within 14 days of purchase
Complimentary Service) Code Giveaway
If at least one of Playio’s Steam ad products meets the minimum requirements, the free Code Giveaway Service can be provided at no cost.
When the game company provides free product codes to Playio, Playio will distribute them to users. The game company is responsible for tracking the usage rate of the distributed free product codes.
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How users participate:
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Users register their received free product code by submitting it as a notification message.
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Example: Mobile App Version
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Example: PC Version
OPEN
2. Advertising Unit Price
The price excludes VAT but includes agency fees for agency transactions. Playio will cover all agency transaction fees.
Unit price each ad product
Ad produce | “Add to Wishlist” or “Follow” | Add to Cart | Purchase | 'Playtime’ Milestone | Achievements |
Unit price | $3 → $2 | $2 | 30-50% of the game's sales price (applied as a discount when discount is held) | Playtime milestone will be negotiated case by case | Achievement condition will be negotiated case by case |
Exposure location | Community Events | Community Events | Community Events | Community Events | Community Events |
Type | CPA | CPA | CPA | CPA | CPA |
How users participate | Submit 'Screenshot' in the comments | Submit 'Screenshot' in the comments | Submit 'Screenshot' as a comment (or survey) | Submit 'Screenshot' in the comments | Submit 'Screenshot' in the comments |
ㄴ Information required for screenshots | PROFILE NAME | PROFILE NAME | Confirmation code | PROFILE NAME | PROFILE NAME |
ㄴ Additional Inclusion Information | Steam ID | Steam ID | Steam ID | Steam ID | Steam ID |
Minimum execution budget | $1,000(excluding VAT) | $1,000(excluding VAT) | $5,000(excluding VAT) | $5,000(excluding VAT) | $5,000(excluding VAT) |
Minimum execution period | 1 week | 1 week | 1 week | 1 week | 1 week |
Product composition | - Community Events | - Community Events | - Community Events
- Select) Proceed with the Payback Event | - Community Events
- Select) Proceed with the free 'product code' distribution service | - Community Events
- Select) Proceed with the free 'product code' distribution service
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Precautions | _ | _ | - Can't proceed if it's a free game
*Caution: If Steam refund conditions are met, the user can refund it within 14 days | - Game installers can also participate
*Caution: Playtime may be measured even when user is idle | - Pre-existing users can also participate |
Note | _ | _ | _ | - Unit price can be discussed separately when executed with mCPA (multi-action) | - Unit price can be discussed separately when executed with mCPA (multi-action) |
Bundle unit Price
Ad produce | Engage & Earn: 2-Hour Playtime or Achievement Challenge |
Unit price | Package Unit Price = Purchase Unit Price (consulted separately) + Playtime (or Challenge) Achievement Unit Price
Note: If a user purchases the game but does not complete the challenge, only the purchase unit price will be deducted from the total budget. |
Exposure location | Community Events |
Type | mCPA(multi-action) |
How users participate | Submit 2 screenshots in the comments |
ㄴ Information required for screenshots | Screenshot 1. Purchase: Verification code (=Transaction ID = Confirmation code)
Screenshot 2. Challenge: Nickname (=PROFILE NAME) |
ㄴ Additional Inclusion Information | Steam ID |
Minimum execution budget | $1,000 → $800(excluding VAT) |
Minimum execution period | 1 week |
Time requirements for 'Challenge' (or 'Playtime') | at least 2 hours |
Product composition | - Community Events
- Service) Major banner exposure
- Select) Proceed with the Payback Event
- Select) Proceed with the free 'product code' distribution service |
3. Note
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‘Community Events’ can be operated as long as creatives are made for the event. Please refer to the Playio Creatives Guide document for production guidelines and reference.
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Unit prices may vary. Please contact your account manager to receive more information.
