Boost your game’s visibility beyond simple user acquisition with Playio’s unique collaborative quest system.
1. Product Inofrmation
Playio Dungeon is a premium, time-limited feature displayed in Playio’s main page.
It’s the perfect solution for driving high-volume user acquisition and boosting game awareness in a short period — ideal for promoting new launches or major game updates.
2. What it looks like
Playio Dungeon is a collaborative quest system that leverages main-section exposure to drive game installs and specific user actions in a short period.
2-1. Play Mission
With quests that reward users simply for playing, Playio Dungeon is highly effective for boosting retention and playtime.
Daily quests during the campaign period encourage consistent gameplay, helping you acquire loyal users who continue playing even after the promotion ends.
2-2. Locked Missions
MMP postback integration is required to operated Locked Missions
Drives users towards specific actions like sign-up, in-app purchases, ad views, or level achievements.
Campaign events can be tailored to align with your advertising goals.
3. Advertisement Effectiveness
3-1. Expected Results
Prominent placement at the top of Playio’s main page, driving strong brand visibility and rapid user acquisition Mission-based rewards that boost engagement and motivate continued gameplay Collaborative quests that naturally encourage viral sharing and user-driven growth Re-engage existing users while attracting high-quality new players3-2. We recommend this for…
New launch campaigns - Drive large-scale user acquisition and boost brand awareness in the early stages of your launch. Update campaigns – Maximize user interest and engagement during a specific period.3-3. How is this different from existing Time and Hidden Quests?
Type | Dungeon Quest | Existing Quests |
Product Type | Short-term campaign optimization | Ongoing campaign optimization |
Ad type | Premium | Standard |
Quest type | Collaborative quests | Solo quest |
Characteristics | Maximizing short-term results | Optimizes performance regardless of the duration |
Key benefits | Maximize installs in a short period
Achieve ROAS goals in a short time | Long-term retention / ROAS performance |
Recommended for | New launch campaigns
Update campaigns | Ongoing campaigns |
4. Unit Price and Targeting
The price is exclusive of VAT and includes a service fee for agency transactions.
The agency service fee will be covered by Playio.
4-1. Standard Price
This is the minimum price for non-targeted campaigns. Additional charges will apply when targeting is enabled. We guarantee 70% of the expected installs.
[KR]
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Dungeon 7-day package
Genre | Unit Price | Estimated Volume | Note |
CASUAL | $10,000.00 USD | Approx. 7,000 installs | Negotiable |
RPG | $14,000.00 USD | Approx. 7,000 installs | Negotiable |
STRATEGY / HARDCORE | $17,000.00 USD | Approx. 7,000 installs | Negotiable |
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Dungeon 14-day package
Genre | Unit Price | Estimated Volume | Note |
CASUAL | $17,000.00 USD | Approx. 12,000 installs | Negotiable |
RPG | $24,000.00 USD | Approx. 12,000 installs | Negotiable |
STRATEGY / HARDCORE | $29,000.00 USD | Approx. 12,000 installs | Negotiable |
[TW]
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Dungeon 7-day package
Genre | Unit Price | Estimated Volume | Note |
CASUAL | $6,000.00 USD | Approx. 4,500 installs | Negotiable |
RPG | $7,500.00 USD | Approx. 4,500 installs | Negotiable |
STRATEGY / HARDCOR | $10,000.00 USD | Approx. 4,500 installs | Negotiable |
•
Dungeon 14-day package
Genre | Unit Price | Estimated Volume | Note |
CASUAL | $8,500.00 USD | Approx. 7,200 installs | Negotiable |
RPG | $12,000.00 USD | Approx. 7,200 installs | Negotiable |
STRATEGY / HARDCOR | $14,500.00 USd | Approx. 7,200 installs | Negotiable |
4-2. Targeting Options
Type | Description | Surcharge |
Gender | Target FEMALE or MALE | 10% |
OS version (Android OS) | Target users based on their device’s Android OS version | 10% |
Installation Status | Targeting users who have either installed or not installed the advertised game | 10% |
Age | Targeting specific age groups
* 18+ Games on default will have surcharge fees applied | 20% |
5. Note
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"Locked missions" can only be operated if you're using an MMP.
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Dungeon campaigns can not be put on hold once it is live.
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Daily or total spend is not applicable for Dungeon campaigns.
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Unit pricing my vary. Please contact your account manager for more information.
