Boost your conversion rate with Playio push messages!
1. Push Messages
1-1. Product Information
Playio can send push messages to over 1 million users. They are displayed at the top of the mobile screen even if users are not accessing the Playio app, ensuring high visibility.
The landing page when clicking on the push message should be Playio.
1-2. Message Composition Guidelines
You can enter a title of up to 20 characters and content of up to 30 characters
❶ Reward Emphasis Example
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Title: 
Get a Chance to Win AirPods Pro 2!!
Get a Chance to Win AirPods Pro 2!!•
Content: Just verify your WebToon library, and you’ll receive generous rewards!
❷ Event Notification Example
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Title: [Game Name] Return of the Original SD
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Content: Pre-registration for the ultimate MMORPG [Game Name] is now open!
2. Notification Messages (Inbox Messages)
2-1. Product Information
Notification messages are messages sent to the “Notifications” section within the Playio app, known for their high conversion rates. Utilize the notification message area to increase message conversion rates.
❶ Basic Text Type
This product allows you to send messages through Playio notifications. You can add an icon image, and clicking on the message will take you to the desired landing page.
❷ Game Coupon Type
This product allows you to send game coupons through Playio’s notifications. Only public coupons are possible, and you can add an icon image.
2-2. Message Composition Guidelines and Requirements
The < > character is not allowed for the subject and content of the notification message
❶ Basic Text Type
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Content: Up to 200 characters can be used
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Landing Page URL: (Optional)
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Icon Image
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Time for when it needs to be sent
❷ Game Coupon Type
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Title: Up to 20 characters can be entered
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Content: Up to 200 characters can be entered, and the composition details of the game coupon are mandatory
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Public Coupon Code
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Coupon Expiry Date
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Icon Image
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Time for when it needs to be sent
3. Advertising Rates and Targeting
3-1. Public Rates
Targeted delivery is mandatory for notification messages
Product | Push Message | Notification Message |
Delivery to all users | $3,000 | - |
Delivery to specific targets | Standard * $0.10
$0.10 per target | Standard * $0.20
$0.10 per target |
3-2. Targeting Options
Targeting Options | Description |
Gender | Targeting towards females or males |
Age | Targeting towards specific age groups
*An age surcharge is applied for 18+ games |
Pre-registration Status | Targeting users who have pre-registered for the advertised game |
Installation Status | Targeting users who have or have not installed the advertised game |
Genre | Targeting users who have played games in a specific genre |
